Customer portfolio and Strategic Account Management 04256 Essay

Customer portfolio and Strategic Account Management 04256 - Essay Example Arguments made by Johnson and Selnes (2004), states that focus should be made on the wider managerial perspective that considers the company’s entire customer portfolio rather than focusing on the few close customer relationship in order to maintain profitability, shareholder’s value and company growth. According to the authors Harri Terho and Aino Halinen (2007), customer portfolio analysis is an action by which a firm examines the present and the future customer values for building a balanced consumer structure through efficient allocation of resources to individual or customer group. The equilibrium of the customer portfolio can be considered as the vital goal of the customer portfolio analysis due to its explicit presence in all the proposed. Therefore the portfolio models earlier were based on mathematical optimization and have major focus on the formation of a favourable portfolio of products (Sackmann, Kundisch and Ruch, 2010). Ryals (2003) also stresses on the need to analyse the total relationships as an investment portfolio where the balance would be the consequence of the customer relationship related long term revenues and risks. The main focus of the customer base is to determine the significance of customer relationships to the company and differentiating between consumers of different worth. The analysis is the future outcome which is not restricted to the monetary value of the customers but also involves the varied consumer roles in providing present and future value for the company (Johnson and Selnes, 2004). The theory of customer portfolio study is related to the theory of segmentation but still varies considerably. Portfolio analysis centres on analyzing the existing value of customers as stated by H. Terho, A. Halinen in the Journal of Business Research (2007) from the main companys point of view whereas segmentation usually focuses on segregating the market into

Case studies College Case Study Example | Topics and Well Written Essays - 2000 words

Studies College - Case Study Example (citation omitted but mentioned in this case) Answer to Question 2: The duty to use reasonable care in assigning the student to internship was not changed by the fact that the student arranged her own internship or practicum because this did not change the special relationship of student-institution imposed by the mandatory internship program of the school. In the other hand, even if it is the student who arranged her own practicum, she still needs the approval of the school on the selected site. Part of the duty of the school before approval is to determine the condition of the site whether it a conducive place and to warn the student of any foreseeable risks. Answer to Question 3: Aside from waivers to be signed by the parent/s of the student, another way that the institution could protect itself from liability is to have the employer, student, or school sign indemnity agreements or releases of liability which is appropriate in the case of mandatory internship program. ... ) PAPER 2 Bradshaw v. Rawlings 612 F. 2d 135 (3d Cir. 1979) Answer to Question 1: It is a settled rule beginning from this case that college students, mostly 18 and above, are already adults, and the supervisory duty of an institution imposed by the doctrine in loco parentis no longer applies as the doctrine only applies to minors. Therefore, regulating the conduct of students and school-sponsored student activities outside the institution is no longer the responsibility of the school. Once the school, in its own initiative, took the responsibility in regulating those activities, it created a "special relationship" imposing to itself a responsibility to protect the students from the foreseeable risks of the activity. As a result, the failure to provide a reasonable care for the students in the conduct of school-sponsored activity will make the school liable for injuries that may be sustained by the students, if any, even if it is an off-campus activity. In this connection, the school could have better protected itself form the potential liability in situations involving student activity and the consumption of alcohol by limiting the coverage of the school policy prohibiting alcohol consumption during school or student activities within the school premises only. It is therefore suggested, that a change in the school's written policy of regulating alcohol consumption by the students to be limited only on in-campus activities or in activities sponsored by the school. In cases of off-campus activities where an adviser is involved, it should be clarified before the activity as to what level of interaction should the adviser exercise. The type and level of

SWOT Analysis Assignment Example | Topics and Well Written Essays - 750 words

SWOT Analysis - Assignment Example External and internal factors that may affect Catering and Ballroom Rental’s growth are therefore discussed forthwith. As a local catering company which serves both private clients and businesses in Doeuvreville and its surrounding towns, Sumptuous Cuisine Catering enjoys a longer term of experience which dates back to 2005. This experience has seen Sumptuous Cuisine Catering run catering kitchens and create itself a niche in setting logistics for upscale events within the region and providing fulltime catering services. This seven year experience has seen Sumptuous Cuisine Catering to create its domain in the perennially competitive market. Likewise, the wide variety of services that make up Sumptuous Cuisine Catering’s services include an array of breakfast cuisines, event staff and managers (logisticians), dinners, lunches, alcoholic and nonalcoholic beverages, appetizers, space and floral designs, musicians and DJs, decor, furniture rentals and event equipment hirin g services, among others. This shows the ingenious dexterity that Sumptuous Cuisine Catering employed in crafting its business plan since the plan fully diversifies risks that come with highly specialization of operations. Sumptuous Cuisine Catering’s factoring of its strengths is also underscored by the cash reserves it not only has, but also plans to use to expand its operations. The same commitment to a tenable working plan is exemplified by the company intending to improve its gross margins to soar above previous levels as a way of preparing for extension. The company anticipates that due to this action, the loyalty of already existing clients is likely to be strengthened. Likewise, the volume of top line sales is bound to grow to more than double by the end of 2012. From the same move, the company expects a threefold rise in net profits, despite the high operational costs that are equally anticipated. Other factors that serve as Sumptuous Cuisine Catering’s source of strength include management expertise that exceed clients’ expectation, balanced expert opinions, optimal sense of professional showmanship and protection of the clients’ interests. Should the company continue to envision these values in its expansion plan, then the company is bound to continue benefitting (Anyim, 59). Despite the intricate expansion plan that Sumptuous Cuisine Catering has, it still has not managed to extricate itself from some weaknesses. Particularly, the protracted chain of operations and the plan to expand mean that the company will sustain extra operational expenses. The need to pay an increased number of employees, open and rent new premises and increase and diversify its operations, translate into high employee turnover and other forms of expenditure. The fact that Sumptuous Cuisine Catering will only have utilized the ballroom on 40% of days at the end of the oncoming three years is also a form of weakness. There are several opportunities that come with the Sumptuous Cuisine Catering plan. For instance, by extending its services to cover outdoor services such parties, banquets and business holidays, the company will have realized increased volume of sales by extending itself in the market. This diversification and extension makes up for the proneness of the market to economic cycles. Sumptuous Cuisine Catering is therefore bound to benefit from the market, given that the American market for

Introduction and Letter of Transmittal on Taco Bell Case Study Essay

Introduction and Letter of Transmittal on Taco Bell Case Study - Essay Example om their governmental agencies arguing that their grocery store might have been selling the brand containing a corn ingredient which is harmful to the public (Hall and Viola, 2003). The report targeted Taco shells, which the brand name of the Taco Bell and distrusted by the Kraft Food industry, the media as well as other consumer’s reactions proved the damage of the Taco Bell reputation. This made the Taco Corporation to face the crisis of destroying brand reputation due to selling of tinted food known as Cry9c, which is harmful to human consumption. The public hold the perception that the company was selling the same product in their restaurant. However, Taco Bell has nothing to do with the manufacturing of the genetically modified corn but it is licensed under the company’s brand name known s Taco shells. Although Kraft already recalls that the food was announced to be having side effects to the consumers, they still distribute and sell it using Taco’s brand na me. Therefore, Taco bell should take action through communicating effectively about the crisis management. They should communicate in order for the corporate to maintain food safety standards and regulations in the restaurants; thus maintaining brand reputation. In compliance with the Kraft Food Industry, the company should make effective communication in order to come up with the conclusion of payment owing that the Taco Bell is undergoing a severe threat of the brand reputation. This is because the company would be interfered especially on revenues that may decrease. This is due to brand reputation; thus, the agreement should be made on transfer of funds. The main purpose of the letter is to inform Taco Bell Company to communicate effectively with Kraft Food Industry and solve the problem the company is facing. Taco Bell Company should also formulate and make the follow-ups of a comprehensive and effective action plan in order to address the issue of food safety. This is essential because it will

Discription of three habitats Essay Example | Topics and Well Written Essays - 250 words

Discription of three habitats - Essay Example lowing water and since it transports rocks and sediments downstream, sand, rock and woody debris are seen at the banks and toward the end of the river. Vegetation at the banks appears deep rooted, since it remains anchored even as water flows by. Unlike in a river, where water is constantly flowing, a swamp is a wetland area where water partially or completely submerges vegetation for the greater part of the year. Swamp water flows at a slow rate and it actually seems stagnant. The edges of a swamp are covered with sedges or reeds, which look like long straw grass. The elevated areas within a swamp, which are drier than the watered areas, have trees. The land seems marshy in the relatively dry areas. A lake is basically defined as a body of freshwater surrounded by land. This implies that the lake is characterized by open water. A lake has suspended organisms like plankton. On its banks, where there is sedimentation of sand or soil and organic matter accumulation, there are floating but rooted aquatic plants like smartweeds and water lilies. These floating plants provide support and food for many herbivores that live around the

Discussion Forum Essay Example | Topics and Well Written Essays - 250 words - 1

Discussion Forum - Essay Example Confucius lived 2,500 years ago in Lu, a small state in Eastern China. During this time, China was riddled with political strife and confusion during the reign of Zhou dynasty by which it prompted him to develop his doctrine/philosophy of Confucianism on how to create a society that is founded on harmony and balance of which his political environment is devoid. After the died at the of 73, his teachings spread throughout China and its influence still storngly revererates until today. Confucianism as a philosophy and social ethic encourages a lifetime pursuit of moral excellence or to become better founded on the belief that everyone possesses the inherent capability to develop into an autonomous and self-governing person by developing the Ren. Ren is being perfected or inculcated through practice which is facilitated by Li or the process of cultivating one’s goodness. Confucius also cited the Golden Rule or the law that states to treat everybody the way we want to be treated as one of the mechanism that promotes virtue in the indivdual and society as well. The practice of the Golden Rule benefits everyone and such provides the necessary environment to cultivate the

Introduction and Letter of Transmittal on Taco Bell Case Study Essay

Introduction and Letter of Transmittal on Taco Bell Case Study - Essay Example om their governmental agencies arguing that their grocery store might have been selling the brand containing a corn ingredient which is harmful to the public (Hall and Viola, 2003). The report targeted Taco shells, which the brand name of the Taco Bell and distrusted by the Kraft Food industry, the media as well as other consumer’s reactions proved the damage of the Taco Bell reputation. This made the Taco Corporation to face the crisis of destroying brand reputation due to selling of tinted food known as Cry9c, which is harmful to human consumption. The public hold the perception that the company was selling the same product in their restaurant. However, Taco Bell has nothing to do with the manufacturing of the genetically modified corn but it is licensed under the company’s brand name known s Taco shells. Although Kraft already recalls that the food was announced to be having side effects to the consumers, they still distribute and sell it using Taco’s brand na me. Therefore, Taco bell should take action through communicating effectively about the crisis management. They should communicate in order for the corporate to maintain food safety standards and regulations in the restaurants; thus maintaining brand reputation. In compliance with the Kraft Food Industry, the company should make effective communication in order to come up with the conclusion of payment owing that the Taco Bell is undergoing a severe threat of the brand reputation. This is because the company would be interfered especially on revenues that may decrease. This is due to brand reputation; thus, the agreement should be made on transfer of funds. The main purpose of the letter is to inform Taco Bell Company to communicate effectively with Kraft Food Industry and solve the problem the company is facing. Taco Bell Company should also formulate and make the follow-ups of a comprehensive and effective action plan in order to address the issue of food safety. This is essential because it will